Web Design for the Brain
Find a Consultant Become a Consultant

Web Design for the Brain

Web Design for the Brain

By John Jantsch

NeuroIt’s funny what the brain makes us do. A recent flow of books on the subject of the brain when it comes to marketing and making decisions is due in part to better understanding of how the brain works.

For a recent episode of the Duct Tape Marketing podcast I visited with Susan Weinschenk, author of NEURO Web Design – What make them click?

Susan’s book is a fascinating look into what makes people buy online. And yes, we did talk about sex!

We also discussed

  • How the mind triggers a person to purchase a product or service
  • Research on the unconscious mind and how specific words or phrases impact the consumer
  • Applying the studies on the unconscious mind to website design through:
    ~ Social Validation principle
    ~ The “fear” tactic
    ~ Creating a sense of obligation~ The use of food and sexuality

Susan Weinschenk has a Ph.D. in Psychology and a 30 year career in applying principles of Psychology to the design of technology interfaces. Her experience includes user experience consulting and training for Fortune 1000 companies, designing the user interface of software, intranets, websites, web applications, and even copiers, microwaves and medical devices.

Dr. Weinschenk is currently Chief of Technical Staff at Human Factors International (HFI). She manages the sales, consulting services and training development and delivery for the USA operations of HFI. She is also a well known, international, public speaker.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


5 Tools to Make Your Email Smarter, Faster, Better
I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. Email, like it or not, is the one tool that […]
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.