I’ve just inked a deal with Portfolio to write a book on the use of referrals in marketing.
I plan to feature about a dozen in-depth real-life business stories of SMBs successfully implementing word of mouth and referral strategies and tactics.
I would love to hear from my SMB readers (PR firms too) if you think your have a great referral story. I’m really after something that has some creative bite to it so I can go deep and specific. Please don’t just suggest that you get all your business through referrals because you provide good service.
If you have a suggestion, your business or someone else you know, send me an email and pitch me on your idea.
This could prove to be a great opportunity and a bit of fun in the process.