Waiting for Your Cat to Bark

Waiting for Your Cat to Bark

Waiting for Your Cat to Bark

By John Jantsch

I had a great chat with Bryan Eisenberg, co-author of Waiting for your Cat to Bark over a recent visit to Kansas City. Bryan was on tour promoting his newest book and offers some great insight into small business use of the web. Click to listen to the podcast

The book’s title is a nod to the fact that many marketers attempt to get people to do things they just don’t really want to do. Waiting for your Cat to Bark shows you how to think about persuading your prospects to do the things they do want to do.

Bryan’s company (run with his brother Jeffery) Future Now, Inc is all about showing web site owners how to create and structure information on web sites to make it more persuasive. They’ve even created their own term for this process called persuasion architecture.

I’ve long been a fan of their newsletter Grokdotcom. I think you’ll enjoy Bryan’s easy, non-techie style.

Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]
Four Tips for Creating a Website Users Trust
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!