I got another one of those SEO spams offering to use secret algorithm busting tricks and the latest rule changes to move my web site to the top.

Here’s the deal about search engines. The rules never change.

This is all you have to do:

• Find out what your market is searching for
• Create good content around those searches
• Write well formed HTML around those searches
• Network like hell to get links around those searches

That’s it. No Florida, no Jagger, no Google Dance to be named later will ever have a negative impact on your traffic if you follow these three simple rules of web site optimization.