PR Folks Can Take Back The Marketing Message

PR Folks Can Take Back The Marketing Message

PR Folks Can Take Back The Marketing Message

By John Jantsch

I wrote an article for PRWeek Magazine that outlines how public relations professionals can take advantage of new media technology to take control of a bigger share of the marketing mix.

Blogs are about conversations with customers and nothing is more open honest and transparent from a marketing message standpoint than a simple conversation. I think PR folks need to embrace these tools and raise their say in the marketing voice of the companies they represent.

When advertising agencies wake-up one day they will realize that audiences have so thoroughly tuned out most advertising that there is no one left to bill for those award competitions they call ads.

Find out what your prospects need, talk to them, get to know them, trust them and they will reward you with their business.


7 Ways to PR your Personal Brand on a Budget
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Here’s a question – is your PR working?
As small business owners or marketers, we all know full well how important it is to put time aside for PR. Investing in your public profile helps with generating inquiries, creates awareness and can lead to a variety of opportunities. I’m making sense, aren’t I? The thing is, it’s all well and good saying it […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x