The Fine future of media and advertising
Find a Consultant Become a Consultant

The Fine future of media and advertising

The Fine future of media and advertising

By John Jantsch

Jon FineI spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing podcast.

If you are not familiar with Jon’s column you should really check it out, Jon is one of the funniest business writers you will encounter – I mean funny as in humor. I look forward to his column each week.

We discussed the future of media – is it all going online? We discussed some of the big scary changes in the world of advertising.

And, I asked him where he would put his advertising dollar right now if it were up to him. Great insights from great writer. Check out Jon’s blog here. (All the real journalists are doing it!)

Sort of relevant side note: I connected with Jon on Facebook – he’s really into it at the moment and might not have agreed to be on the show were it not for the fact that I contacted him through Facebook. For the moment, the ability to make some new contacts seems to be a short term value of the social network.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]
The Key to Online Advertising Is Tracking Results
In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space. And they did all this […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.