The Fine future of media and advertising

The Fine future of media and advertising

The Fine future of media and advertising

By John Jantsch

Jon FineI spent some time chatting with Jon Fine, Media columnist for Business Week, for the current episode of the Duct Tape Marketing podcast.

If you are not familiar with Jon’s column you should really check it out, Jon is one of the funniest business writers you will encounter – I mean funny as in humor. I look forward to his column each week.

We discussed the future of media – is it all going online? We discussed some of the big scary changes in the world of advertising.

And, I asked him where he would put his advertising dollar right now if it were up to him. Great insights from great writer. Check out Jon’s blog here. (All the real journalists are doing it!)

Sort of relevant side note: I connected with Jon on Facebook – he’s really into it at the moment and might not have agreed to be on the show were it not for the fact that I contacted him through Facebook. For the moment, the ability to make some new contacts seems to be a short term value of the social network.


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