The blogging three step

The blogging three step

The blogging three step

By John Jantsch

Since you’re reading this on a blog, you may not be the exact target I have in mind for this message so, feel free to pass it along to someone you know who might need to hear it – I’ve been on a speaking and workshop binge this past 60 days and I am still finding the need to evangelize blogging as a small business marketing tool.

One of the most common questions I receive is “how do I get started blogging?” Some might find it a bit odd that I suggest a three step approach and the first two steps don’t have much to do with directly working on your own blog. No, I think you get started blogging by working on your blogging mindset and blogging presence. So, here’s my 3-step blogging start-up plan.

1) Monitor – Spend a couple hours one day finding blogs in your industry, competitors, journalists who cover your industry and other related and relevant content. You can find them by cruising Bloglines,, Google Blogs or Blog Pulse. Figure out how to subscribe to some of them using an RSS readers such as Bloglines or Google Reader and then start reading or scaning them on a daily basis. This is a great way to learn how to blog and how to develop your unique niche or voice

2) Participate – Start leaving relevant comments on your list of blogs above. Relevant, not spam – don’t put links to your site in your comments, just make very smart conversation – it’s okay to disagree with the point being made by the blogger, just don’t be a tool about it. (Many blogs publish an RSS feed for comments too so you can add these to your RSS reader and know when a comment stream gets pretty hot and jump in.)

3) Blog – Okay grasshopper now and only now should you start blogging. Here is where I would recommend you take a good hard look at WordPress. I know that there are lots of other options such as TypePad, Blogger and even, but I’m going to push you toward one way that I know works on all the levels you want to blog for.

The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
A Quick and Effective Approach to Facebook Advertising
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Pre-order your copy of
The Self-Reliant Entrepreneur