Google has launched a tool that will allow even non-techie types to do the kind of testing that pays immediate dividends. Google Website Optimizer, part of the AdWords offering, is a free multi variant testing application that allows you to test your landing pages and sales pages.
The tool allows you to insert a bit of code in your web pages and then create several versions of a page, testing price, headlines, copy or anything really and then track which variant is getting you the best results. There are other tools that will do this, but one works well and is free. Obviously Google suggests that you use it to test your Google AdWords ads, but it will work with other analytics packages as well. (You will need a Google Analytics account to make it work.)
Bryan Eisenberg, with Future Now, an authorized consultant for the product, has created some tools to help small businesses get started with this application. The tools include a webinar, WordPress plugin, interviews and couple ebooks related to the topic. The resources are available at Grokdotcom.
A Bribe: I have 7 coupons good for a copy of a related ebook from Grokdotcom – Which Sells Best. I will give a copy to the first sevan readers who use the comment feature on this post to outline how they test their marketing, online or off. Please include results of your testing and any tools you use. Post your comment and I’ll send you a coupon.