Testing with Google Website Optimizer Now Live

Testing with Google Website Optimizer Now Live

Testing with Google Website Optimizer Now Live

By John Jantsch

Google has launched a tool that will allow even non-techie types to do the kind of testing that pays immediate dividends. Google Website Optimizer, part of the AdWords offering, is a free multi variant testing application that allows you to test your landing pages and sales pages.

The tool allows you to insert a bit of code in your web pages and then create several versions of a page, testing price, headlines, copy or anything really and then track which variant is getting you the best results. There are other tools that will do this, but one works well and is free. Obviously Google suggests that you use it to test your Google AdWords ads, but it will work with other analytics packages as well. (You will need a Google Analytics account to make it work.)

Bryan Eisenberg, with Future Now, an authorized consultant for the product, has created some tools to help small businesses get started with this application. The tools include a webinar, WordPress plugin, interviews and couple ebooks related to the topic. The resources are available at Grokdotcom.

A Bribe: I have 7 coupons good for a copy of a related ebook from Grokdotcom – Which Sells Best. I will give a copy to the first sevan readers who use the comment feature on this post to outline how they test their marketing, online or off. Please include results of your testing and any tools you use. Post your comment and I’ll send you a coupon.


5 Steps to Effective Keyword Research
If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines. The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re […]
Why Being a Podcast Guest Is Your Secret SEO Weapon
We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x