Teaching as a Marketing Tool
Find a Consultant Become a Consultant

Teaching as a Marketing Tool

Teaching as a Marketing Tool

By John Jantsch

The saying goes if you want to really learn something, teach it.

I think this really applies to small business. If you want to really get good at any aspect of your small business, your small business marketing, think in terms of teaching it to others.

The most obvious way to do this is to volunteer to conduct a workshop involving a skill or body of knowledge. Putting yourself in this situation will force you to get very clear about how you do it, allow you to experiment with ways to communicate it, and act as a bit of lab for new ideas and approaches.

From there you can take it on the road.

You should teach internally as well. Do you know why nobody else at your shop gets it? – because you keep it to yourself. At least once or twice a month you should have an internal seminar and teach everyone in the firm something about what you do, or how you sell.

And when you’ve done that – teach your clients, vendors, and associates how to teach. You do that and selling your ideas will get really easy.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.