Images help tell your story in vivid ways. Blog posts come to life, presentation are more interesting, printed materials look richer, and web pages are more appealing. Most people get that but finding the right images and turning them into something useful can be a bit of a costly pain. Help is on the way in terms of low-cost, high quality images and image editing software that is easy to use and low or no cost.
Here are some tips for adding and editing images to make your marketing more visually appealing.
iStockphoto – low cost library of royalty free images that cost from $1-5 depending upon the size and resolution needed. You can search by keyword, subject, color, and white space. This is every small business marketer’s dream.
Picasa – Google’s free PC editing software allows you to organize and edit photos easily. You can also store them online using the Picasa service.
Adobe Photoshop Elements – Adobe’s lightweight version of Photoshop comes in at about $99 and does more than most small business owners would need. (The tools to optimize photos for the web is worth the price.)
- Check out some of the online photo editing tools as well. They all offer different features and have free versions.
- Picture2Life – edit, collage and animate
- Pixenate – very simple and create your own photo editing
- Graphita – let’s you play with photos
If you really want to take advantage of the power of images you can start your own photo editing site or add photo editing to your classified or auction site by purchasing Pixinate’s server version