Stop Wasting Prime Web Real Estate
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Stop Wasting Prime Web Real Estate

Stop Wasting Prime Web Real Estate

By John Jantsch

A bit of a soap box speech today, but I can’t take visiting another small business website only to be greeted by a home page that says – Welcome to our website! (then of course, the title tag is the name of the company) It’s like someone wrote this rule that, if you call it a home page, it’s like the cover of a book. No, think of your homepage as the only 3-4 seconds you may get to convince a prospect that you have something worth sticking around for. (And don’t make me go into my flash only intro page rant.)

Look, web surfers are the poster children for attention deficit. When you are strolling in the park, it’s okay to exchange pleasantries. On your website, you’ve got to grab people by the throat and immediately convince them that this place is worth their time.

Think of your home page as an ad for your we site.

With that in mind, write a powerful headline that grabs your visitor’s attention. Then, spend the rest of the words on that page pointing out in very specific terms how your firm in unique. Blast them with the 3-4 top reasons they need to know all about you. And please, go beyond the basic description of your business and it’s services. Go beyond explaining the obvious expectations. Dig deep and layout that you get who THEY are and what THEY need.

Lastly, write, or have your web designer write, a meaningful, keyword-rich title and tag for the page. Something that might actually look like a search phrase.

Something like:
Kansas City’s Most Trusted Remodeling Contractor-Schloegel Design Remodel

is far more effective than – A.J. Brown Construction Services

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