Proof of the Power of the Hand Written Note
About a week ago I wrote a post that explained the renewed marketing power of the hand written note. One of my readers, David Lorenzo, actually thought I was serious and he took my advice and ran with it.
Below is David’s post about his very positive experience using this little strategy. I don’t always get to draw this kind of straight line to proof that this stuff works, so I thought I would reprint David’s post here to help reaffirm this powerful marketing strategy.
From David’s Blog:
“Duct Tape Marketing had a post last week that got me thinking. In the post John Jantsch discussed the power of penning a hand written note to friends, clients or prospects. I have used this tactic before â€“ mostly to express thanks or to welcome someone to the team.
I decided to try a little experiment. I went through a couple of weeks of local periodicals and I picked out people that were featured in articles and I send them each a handwritten congratulations note. I said something to the effect â€“ â€œI saw the article on your business in XYZ Magazine. Congratulations on your success. Iâ€™d love to speak with you some time to hear the story of how you got to where you are.â€ I sent twenty of these notes.
I was astonished to receive seven e-mails, two letters and a phone call in return. Half of the people I sent the note to wanted to take me up on my offer to meet and tell their story!
This is not only going to be a great learning experience for me, but it will also be a networking opportunity. The moral of the story is: If you want to connect with people in your local business community showing a genuine interest in them and their business is the way to do it. A handwritten note is a great way to start.”