So, What's Your Thing?
During a training session for one my Duct Tape Marketing Coaches, I learned about a wonderful example of small business branding practiced by Steve and Beth Gasser of Vivid Image. It seems that they read somewhere that a person is more creative with their shoes off. Being that they were in the creative business, what the heck, everyone take your shoes off at work.
The idea caught on with the staff and so they extended it to visitors, clients, you name it. No shoes in the building. To make it more than a quirky (or religious) experience they acquired socks and printed their logo on each pair. Now, employees, guest, and clients don a pair of Vivid Image socks whenever they are in the church/business (did I mention their business is located in what was once a church?)
While they have established a fun, creative touch to their business with this practice, they have also created something that people can talk about, it’s their thing. One of the greatest small business marketing assets your business can own is something that makes people talk about how your firm is different than the rest.