So, What's Your Thing?

So, What's Your Thing?

So, What's Your Thing?

By John Jantsch

During a training session for one my Duct Tape Marketing Coaches, I learned about a wonderful example of small business branding practiced by Steve and Beth Gasser of Vivid Image. It seems that they read somewhere that a person is more creative with their shoes off. Being that they were in the creative business, what the heck, everyone take your shoes off at work.

The idea caught on with the staff and so they extended it to visitors, clients, you name it. No shoes in the building. To make it more than a quirky (or religious) experience they acquired socks and printed their logo on each pair. Now, employees, guest, and clients don a pair of Vivid Image socks whenever they are in the church/business (did I mention their business is located in what was once a church?)

While they have established a fun, creative touch to their business with this practice, they have also created something that people can talk about, it’s their thing. One of the greatest small business marketing assets your business can own is something that makes people talk about how your firm is different than the rest.


Model for Marketing Maturity, Stage Three: Ignite
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out the previous two episodes on Stage 1: Build and Stage 2: Grow. We’ve reached the third stage of the model […]
Model for Marketing Maturity, Stage Two: Grow
Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 2: Grow This is the second episode in our three-part series on the Model for Marketing Maturity. Want to learn more? Check out Stage 1: Build and Stage 3: Ignite. The idea behind the marketing maturity model is that every business needs to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x