So, What's Your Thing?
Find a Consultant Become a Consultant

So, What's Your Thing?

So, What's Your Thing?

By John Jantsch

During a training session for one my Duct Tape Marketing Coaches, I learned about a wonderful example of small business branding practiced by Steve and Beth Gasser of Vivid Image. It seems that they read somewhere that a person is more creative with their shoes off. Being that they were in the creative business, what the heck, everyone take your shoes off at work.

The idea caught on with the staff and so they extended it to visitors, clients, you name it. No shoes in the building. To make it more than a quirky (or religious) experience they acquired socks and printed their logo on each pair. Now, employees, guest, and clients don a pair of Vivid Image socks whenever they are in the church/business (did I mention their business is located in what was once a church?)

While they have established a fun, creative touch to their business with this practice, they have also created something that people can talk about, it’s their thing. One of the greatest small business marketing assets your business can own is something that makes people talk about how your firm is different than the rest.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.