I conducted a nice interview with Internet marketing expert Catherine Seda on the Duct Tape Marketing Podcast. Catherine is a columnist for Entrepreneur magazine and instructor for eBay University. She’s also author of the best-selling book, Search Engine Advertising, and creator of the new training course Search Marketing Mastery: Pay-Per-Click.
I addition to pay per click advertising, we also covered search engine optimization and local search topics.
You can check out her course and get her free pay-per-click lessons at www.SearchMarketingMastery.com.