The Self-Reliant Entrepreneur Reading: September 11 [Podcast]

The Self-Reliant Entrepreneur Reading: September 11

The Self-Reliant Entrepreneur Reading: September 11

By John Jantsch

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11

Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entrepreneurial journey.

Today’s Reading: Solving Impact

The continuity of life is never broken; the river flows onward and is lost to our sight, but under its new horizon it carries the same waters which it gathered under ours, and its unseen valleys are made glad by the offerings which are borne down to them from the past,—flowers, perchance, the germs of which its own waves had planted on the banks of Time.

John Greenleaf Whittier – The Prose Works of John Greenleaf Whittier, Volume 2 (1866)

What problems are you solving? That’s the essential question in life and it certainly applies to business. It’s not that you should set your entrepreneurial journey in search of problems, the fun is in creating opportunities, making new stuff, building amazing relationships, but in the end, doing even these things solves someone else’s problems. Intentionally or unintentionally.

“. . . and its unseen valleys are made glad by the offerings which are borne down to them from the past . . .

The measure of your true impact, and hence the jolt you may need to keep at it, resides in your relationship to the problems you ultimately solve for others. This is as true in your role as a brother, friend, spouse, as it is in your role as a founder, manager, worker bee.

Problem solving seems a bit negative until you start to use it as a way to understand those you serve and interact with from their point of view. Think about it – being a good listener is solving someone’s problem, showing up when needed, having a frank conversation, celebrating a win, all problem solving.

Today, try this idea out as a filter for how you think about what you do, how you interact and maybe even the products or services you might provide.

Final Thoughts

Problem-solving is what we do all day long, whether it’s on purpose or not. And certainly understanding, as a business owner, that people don’t buy our products or services; they buy the problem that we solve. In a lot of cases, they don’t even really care how we do it.

So I think it’s important that you understand that. It doesn’t mean that you’re constantly on the negative, thinking, “Oh boy, I’ve got to solve a problem.”

Think about it this way: Being a good friend to someone during the day is solving that person’s problem. You may not look at it that way, it might not seem that grand, you may not enter into it with that intention, but if you start to think about interactions like that in terms of the value that you bring? That turns a negative into a positive.

I leave you with today’s challenge question: In a single sentence, what is the greatest problem you currently plan to solve?

Want to learn more about The Self-Reliant Entrepreneur? Click here.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to intercom.com/podcast.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Productive Flourishing Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with host Charlie Gilkey to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch founded his own marketing firm nearly three decades ago, so he’s been on his own entrepreneurial journey for quite a while now. While he’s written several books on marketing, this latest book is a departure. He knows that […]
Podcast
The FearLess Business Podcast – The Self-Reliant Entrepreneur
John Jantsch sits down with host Jamie Lieberman on the FearLess Business Podcast to discuss how to find resilience in your entrepreneurial journey and his latest book, The Self-Reliant Entrepreneur. While he wrote the book a year ago, the concepts of self-reliance and resilience feel particularly relevant in this current moment, as we face the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866