Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11
Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and commentary from me on how it all relates to the entrepreneurial journey.
Today’s Reading: Solving Impact
The continuity of life is never broken; the river flows onward and is lost to our sight, but under its new horizon it carries the same waters which it gathered under ours, and its unseen valleys are made glad by the offerings which are borne down to them from the past,—flowers, perchance, the germs of which its own waves had planted on the banks of Time.
John Greenleaf Whittier – The Prose Works of John Greenleaf Whittier, Volume 2 (1866)
What problems are you solving? That’s the essential question in life and it certainly applies to business. It’s not that you should set your entrepreneurial journey in search of problems, the fun is in creating opportunities, making new stuff, building amazing relationships, but in the end, doing even these things solves someone else’s problems. Intentionally or unintentionally.
“. . . and its unseen valleys are made glad by the offerings which are borne down to them from the past . . . ”
The measure of your true impact, and hence the jolt you may need to keep at it, resides in your relationship to the problems you ultimately solve for others. This is as true in your role as a brother, friend, spouse, as it is in your role as a founder, manager, worker bee.
Problem solving seems a bit negative until you start to use it as a way to understand those you serve and interact with from their point of view. Think about it – being a good listener is solving someone’s problem, showing up when needed, having a frank conversation, celebrating a win, all problem solving.
Today, try this idea out as a filter for how you think about what you do, how you interact and maybe even the products or services you might provide.
Problem-solving is what we do all day long, whether it’s on purpose or not. And certainly understanding, as a business owner, that people don’t buy our products or services; they buy the problem that we solve. In a lot of cases, they don’t even really care how we do it.
So I think it’s important that you understand that. It doesn’t mean that you’re constantly on the negative, thinking, “Oh boy, I’ve got to solve a problem.”
Think about it this way: Being a good friend to someone during the day is solving that person’s problem. You may not look at it that way, it might not seem that grand, you may not enter into it with that intention, but if you start to think about interactions like that in terms of the value that you bring? That turns a negative into a positive.
I leave you with today’s challenge question: In a single sentence, what is the greatest problem you currently plan to solve?
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