Marketing Podcast with John Warrillow
Today on the Duct Tape Marketing Podcast, I chat with John Warrillow. He is the founder of The Value Builder System and the author of several books, including Built to Sell: Creating a Business That Can Thrive Without You.
Warrillow has dedicated his career to helping business owners improve the value of their company as they approach their exit. The Value Builder System has helped thousands of entrepreneurs to do just that, allowing owners to improve their company value by up to 71 percent.
In this episode, Warrillow discusses how acquirers and investors evaluate companies and what you can do to boost your business’s standing in their eyes.
Questions I ask John Warrillow:
- If I decide to sell my business, what’s the first thing I need to do?
- Are people banking on growth potential? And how do you demonstrate and quantify it?
- How important is finding your key differentiator in attracting buyers?
What you’ll learn if you give a listen:
- What factors, outside of revenue, acquirers consider when evaluating companies.
- What the Switzerland Structure is, and what it has to do with identifying your business’s valuation.
- How investors evaluate a company’s ability to continue on without its founder at the helm.
Key takeaways from the episode and more about John Warrillow:
- Learn more about John Warrillow and The Value Builder System
- Order your copy of Built to Sell
- Connect on LinkedIn
- Follow on Twitter
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