Saving the World at Work Podcast

Saving the World at Work Podcast

Saving the World at Work Podcast

By John Jantsch

Tim SanderTim Sanders stopped by the Duct Tape Marketing podcast to talk about his new book – Saving the World at Work

Tim has written two previous books that I really enjoyed – The Likability Factor and Love is the Killer App. These books argue that bringing notions like love, nurturing and caring into the workplace is the healthiest way to grow.

Tim’s a blast to chat with and I was particularly intrigued with his notion of what makes a business “green.”

Being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.

Companies that want to lean on their greeness as a marketing advantage need to do three things, in this order:

  1. Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices
  2. Grow and nurture their community – involve the purpose of the business in the local community
  3. Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference

The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.;

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Reblog this post [with Zemanta]

To Niche, or Not to Niche in Your Business?
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I […]
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x