Saving the World at Work Podcast

Saving the World at Work Podcast

Saving the World at Work Podcast

By John Jantsch

Tim SanderTim Sanders stopped by the Duct Tape Marketing podcast to talk about his new book – Saving the World at Work

Tim has written two previous books that I really enjoyed – The Likability Factor and Love is the Killer App. These books argue that bringing notions like love, nurturing and caring into the workplace is the healthiest way to grow.

Tim’s a blast to chat with and I was particularly intrigued with his notion of what makes a business “green.”

Being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.

Companies that want to lean on their greeness as a marketing advantage need to do three things, in this order:

  1. Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices
  2. Grow and nurture their community – involve the purpose of the business in the local community
  3. Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference

The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.;

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by Resources for the small business owner.

Reblog this post [with Zemanta]

Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!