Gone are the days when all you needed to be on the web was a web site. Today you need to think and act in terms of a total web presence. And that means if you’re not participating in social media, you’re not really online.

Consider these highlights from a wonderfully comprehensive research project developed by Universal McCann.

• 73% of online users read a blog
• 57% join social networks
• 45% have started a blog
• 83% have viewed a video online
• 39% subscribe to RSS feeds
• 36% think more positively about companies that have blogs

Source: Universal McCann Wave3 research into social media

Kind of makes you want to run out and start writing a blog, doesn’t it? Well, if doesn’t then go back and read that last point again. 36% think more positively about companies that have blogs

So, if you’ve been dragging your feet on this – or your boss or board isn’t convinced – use this research to help make your point.

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