Gone are the days when all you needed to be on the web was a website. Today you need to think and act in terms of a total web presence. And that means if you’re not participating in social media, you’re not really online.

Consider these highlights from a wonderfully comprehensive research project developed by Universal McCann.

• 73% of online users read a blog
• 57% join social networks
• 45% have started a blog
• 83% have viewed a video online
• 39% subscribe to RSS feeds
• 36% think more positively about companies that have blogs

Source: Universal McCann Wave3 research into social media

Kind of makes you want to run out and start writing a blog, doesn’t it? Well, if doesn’t then go back and read that last point again. 36% think more positively about companies that have blogs

So, if you’ve been dragging your feet on this – or your boss or board isn’t convinced – use this research to help make your point.

Related articles by Zemanta

• Social Media Snack Facts: 74% Use Social Networks To Manage Peer-to-Peer Relationships
• Report: Social Media Challenging Traditional Media

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Download here