RFEs vs RFPs
Find a Consultant Become a Consultant

RFEs vs RFPs

RFEs vs RFPs

By John Jantsch

Something dawned on me today as I was answering questions for a freelance journalist writing an article for Communication Arts magazine.

Since starting and sticking with blogging, I don’t get asked to submit proposals for projects anymore, I just get asked if I’m available. Much of this has to do with any tool that effectively raises your status as an expert at something, but blogging just happens to be one of the more effective ways to build that kind of relationship and trust over the long haul.

The educational nature of content coming out of many bloggers, has become expected by the market and is also what makes blogs such effective tools for connecting with readers – particularly readers, prospect, and clients that value connection. (Hint: They make ideal clients)

So, what if you stopped responding to RFPs (Request for Proposals) and starting using your marketing to feed a steady diet of RFEs (Request for Education)

Proposals are often ways to say, I don’t understand the value you bring, give me more information. By creating a library of educational information, developed and supplemented daily and weekly, you give your prospects plenty of ways to measure how they might connect from a content, solution, process and values point of view.

What other forms of marketing, both online and off line could benefit from this lesson?What if you created information products instead of brochures?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.