Practical Guide to Social Media
The above podcast is an interview I conducted with OPEN Mic, hosted by Monocle editor Tyler Brûlé, as part of a social media special. Guests also include Adam Ostrow of Mashable and several very interesting small businesses from around the world.
The project, sponsored by AMEX OpenForum, included a written guide to social media with contributions from Ostrow, Anita Campbell and myself. You can download the complete OPEN Book: A Practical Guide to Social Media