What's Podcasting Got To Do With Marketing? [Podcast]

What’s Podcasting Got To Do With Marketing?

What’s Podcasting Got To Do With Marketing?

By John Jantsch

Marketing Podcast with Guy Kawasaki
Podcast Transcript

Guy Kawasaki headshotToday’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva.

Kawasaki has been an evangelist or ambassador for several brands over the years, including Mercedez Benz and Apple. He’s the author of fifteen books, including his latest, Wise Guy: Lessons From a Life. And his latest project is his new podcast: Guy Kawasaki’s Remarkable People.

On this episode of our podcast, I chat with Kawasaki about his work with Canva, whether his fifteenth book will be his last, and why he’s so excited about his latest venture (his podcast) and what he’s learned so far about the art of podcasting.

Questions I ask Guy Kawasaki:

  • There are a lot of design tools out there that haven’t taken off like Canva; what’s the secret to your success?
  • Where is Canva headed next?
  • What did you need to learn to take up podcasting?

What you’ll learn if you give a listen:

  • Why Kawasaki thinks podcasting is the new book writing.
  • What the real role of the podcast host is.
  • How to use a podcast to boost marketing efforts for your business.

Key takeaways from the episode and more about Guy Kawasaki:

Like this show? Click on over and give us a review on iTunes, please!

Klaviyo logo

This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
Boost Your Social Media Engagement With These Tips
Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible? But how do you earn those RTs and shares? It may feel like there is some sort of […]
Podcast
Weekend Favs March One
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system