PayPal as a serious ecommerce tool

PayPal as a serious ecommerce tool

PayPal as a serious ecommerce tool

By John Jantsch

PayPalPayPal has been around now for quite some time. It’s always been a choice for Internet marketers looking for easy ways to get and send money. Then eBay purchased PayPal and pretty much made it a household name for people doing all sorts of commerce on the Internet.

Many people are familiar with PayPal only as an easy way to send and receive payments online to and from PayPal users, but they offer so much more. As a business account holder you can set-up a full suite of online tools and accept many forms of payment, including standard credit card transactions, from non PayPal users.

About a year ago PayPal purchased the real-time processing gateway from Verisign, a proven name in this field, and completed, in my opinion, the total online and offline ecommerce solution.

Reliably and securely accepting forms of payment over the Internet is a bit of a feat really. There are so may moving parts that must be hooked together to make it work.

At the very least you need:

  • Internet merchant account to accept and process credit card payments online
  • Don’t forget that you’ll need American Express and Discover account separately
  • PayPal account integration to offer the PayPal payment option for PayPal users
  • ACH account if you want to accept checks online as a form of payment
  • Real time processing to get authorization of those cards instantly during a transaction
  • Secure shopping cart to offer products and services and shopping experience safely
  • Delivery mechanism for any digital products

In many instances ecommerce sites get the tools above working by linking together up to five separate vendors with five different fees attached.

If you are in this boat or considering ecommerce for your online marketing take a good hard look at PayPal for your merchant account, gateway and perhaps even shopping cart. They have put together a tool called PayFlow Pro that works very well with many shopping carts and are very aggressive with merchant account and gateway fees, including currently waving set-up fees that can run in excess of $500 from some vendors.

At the very least it has become a standard practice to offer the PayPal Express Payment option and equip your shopping carts with the code to hand a payment off to PayPal from a PayPal user.

The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
A Quick and Effective Approach to Facebook Advertising
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Pre-order your copy of
The Self-Reliant Entrepreneur