Creativity is a wonderful motivator
Find a Consultant Become a Consultant

Creativity is a wonderful motivator

Creativity is a wonderful motivator

By John Jantsch

MotivationToo often business owners get stuck in a rut when it comes to generating referrals. The common ploy of paying for referrals just doesn’t do much to motivate, and in fact, may feel a bit distasteful in many settings.

I’ve found that some of the best ways to stimulate referrals is to do something creative enough that it stimulates buzz and word of mouth. The idea is to get people talking so that they refer without really overtly selling anything.

Here are two pretty creative examples, one for customer referrals and one for partner referrals:

A financial planner held annual review meetings with all of his customers. When they arrived at his office one year he went over strategies and tactics for the coming year in his full windowed conference room while a mobile auto detail service went over the customer’s car from top to bottom. His customers were so thrilled they couldn’t help but rave to others about their surprise treatment.

A software reseller was looking to partner with a local CPA firm to get introductions to their customers and show them the time and money saving programs they had developed. So, in a effort to get an audience with all the CPAs in the firm, instead of setting up the PowerPoint and bringing bagels, they brought a couple masseuses and provided the accountants with a neck and shoulder massage while they pitched their “stress-relieving” approach. Again, buzz and a little bit of fun can go a long way towards building a referral network.

So, what creative motivators have you come across?

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.