Pay No Attention To That Man Behind The Podcast
Find a Consultant Become a Consultant

Pay No Attention To That Man Behind The Podcast

Pay No Attention To That Man Behind The Podcast

By John Jantsch

One of the latest Internet crazes is this thing called Podcasting

I must admit that on the surface it sounds pretty cool, but then the hype started. . .and I got suspicious.

The Internet marketing folks want you to believe that this is the next great way to make a bundle but nobody seems to notice that podcasting isn’t some new form of content it is just another way to distribute content. Upon further study you will notice that most podcasts are little more than mp3 files.

But here’s the real problem I have from a business use. The people who have time to listen to audio files all day long already do so. True, now they can listen on their iPod and so maybe there is value in packaging up some information that can be accessed this way but stick to your blog to really tell your story and develop your market.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


2 Out-Of-The-Box Ways To Generate Referrals
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up […]
What It Means To Humanize A Brand (And How To Do It Well)
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.