An Over The Fence Referral System

An Over The Fence Referral System

An Over The Fence Referral System

By John Jantsch

This happens every day in every neighborhood in America.

I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence Referral!)

As it turns out I love my dog’s vet and would recommend him to anyone who asked. (That’s Steve White at Fairway Animal Hospital)

But, here is where it gets interesting.

About a week later I got a letter in the mail from Fairway Animal Hospital letting me know that I had received a $10 credit on my account because I had referred my new neighbor Lynn to their practice.

Okay, let’s recap what when on.

  • My vet asks every new client where they came from. Simple as this is, it’s the key to his system.
  • I get some appreciation for sending a referral
  • I got a marketing contact from my vet
  • I tell my new neighbor about the referral credit
  • She refers new clients too

It’s not rocket science people. It’s a system.

You can see the exact letter I got from my vet along with many more referral marketing examples by visiting Referral Flood


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x