An Over The Fence Referral System
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An Over The Fence Referral System

An Over The Fence Referral System

By John Jantsch

This happens every day in every neighborhood in America.

I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence Referral!)

As it turns out I love my dog’s vet and would recommend him to anyone who asked. (That’s Steve White at Fairway Animal Hospital)

But, here is where it gets interesting.

About a week later I got a letter in the mail from Fairway Animal Hospital letting me know that I had received a $10 credit on my account because I had referred my new neighbor Lynn to their practice.

Okay, let’s recap what when on.

  • My vet asks every new client where they came from. Simple as this is, it’s the key to his system.
  • I get some appreciation for sending a referral
  • I got a marketing contact from my vet
  • I tell my new neighbor about the referral credit
  • She refers new clients too

It’s not rocket science people. It’s a system.

You can see the exact letter I got from my vet along with many more referral marketing examples by visiting Referral Flood

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