One of the Best Duct Tape Marketers on the Planet

One of the Best Duct Tape Marketers on the Planet

One of the Best Duct Tape Marketers on the Planet

By John Jantsch

A week or so ago I pointed out an article I had read in Inc magazine titled the Coolest Start-up in America. The article profiled a company called TerraCycle. TerraCycle has taken the plant world by storm by creating a fertilizer made by feeding organic waste to worms and turning the worm castings into a spray on fertilizer. They further extend the recycling track by collecting and reusing plastic drink bottles for packaging.

The company has caught the attention of mainstream retailers such as Wal-Mart and Home Depot and given a boost to the entire organic/green industry. I had the opportunity to interview Tom Szaky, founder of TerraCycle on the Duct Tape Marketing podcast and found that there may be no better Duct Tape Marketer on the planet. Listen to this interview and discover some very unique ways that TerraCycle is building a national brand on a local budget.


Google Ads Changes Affecting Small Businesses
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
The Seven Steps to Marketing Success – How to Build a Marketing System
Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your […]

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