Marketing Podcast with Biznik

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Marketing podcast with Dan McComb (Click to listen, right click and Save As to download – subscribe now via iTunes

I’ve been running with a consistent theme of late that the best use of social media platforms comes from blending online and offline tactics. My guest for this episode of the Duct Tape Marketing podcast is Dan McComb the co-founder of Biznik.com. Biznik is a social network that allows people to join and form local communities as well as create and host local events. You can view my profile on Biznik here.

Biznik recently conducted a small business survey in conjunction with iStockphoto and the finding make up a large part of our interview. You can view a summary of the survey findings here

Some notes of interest

  • 33 percent said that the most important reason they started a business was to do something that they enjoyed!
  • 26 percent said they did because they didn’t want to work for someone else
  • 6 percent did it for the money

The biggest challenges facing entrepreneurs? I

  • Reduced income (44 percent)
  • Isolation (19 percent)
  • Long hours (15 percent)
  • Lack of access to health insurance (13 percent)

In this podcast:
The meaning of Biznik

  • Findings from Biznik and istockphoto entrepreneur survey
  • Online support/community for entrepreneurs
  • Using social media to expand business
  • Difference between Biznik and other networking sites
  • Biznik’s growing success

Tags

Biznik, iStockphoto


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