Referrals Are Always Cool

Referrals Are Always Cool

Referrals Are Always Cool

By John Jantsch

If you’re doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals.

While this occasional lead generation windfall may be great, there are things you can do to shine a light on referral generation and generate significantly more referrals.

This week I shared five of my favorite ways to get more referrals in my article for OpenForum – Read 5 Ways to Get More Referrals


Want to Get More Referrals?
I’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!) I’ve also posted some ideas on the subject over at American Express OPENForum and thought […]
5 Steps To the Perfect Client
One of the foundational elements of any marketing strategy is a narrowly defined target client. For the small business I take that a step deeper to something I call the ideal, or for the sake of this post, perfect client. That one perfect kind of client is what all business should understand and I think […]

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