Making Brands More Human

Making Brands More Human

Making Brands More Human

By John Jantsch

branding your business

Marketing Podcast with Jacqueline Lieberman

Headshot of Jacqueline Lieberman who was a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.

Questions I ask Jacqueline Lieberman:

  • One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline?
  • Some companies brand themselves in a way that has nothing to do with their product – like insurance companies for example. Is creating a brand personality an effective approach?
  • How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?
  • What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship?
  • What role does internal politics play in bigger companies when it comes to branding?
  • How often do you get the chance to go deeper than marketing?
  • Do you have any examples where typical gaps happen and there’s no internal communication that is creating a bad experience?
  • 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?

More About Jacqueline Lieberman:

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