Made to Stick Podcast
For this episode of the Duct Tape Marketing podcast I reached back into the archives and grabbed a greatest hits session with Chip Heath, co-author, with his brother Dan, of the mega hit Made to Stick.
Chip, Stanford Professor and Dan, Duke Professor, also write a terribly smart column for Fast Company.
Also, check out this AMEX Open Forum video with Dan Heath – How to Stand Out in a Crowd – “It’s not enough to be 3% better and 2% cheaper.”
Order your copy of
The Self-Reliant Entrepreneur
by John Jantsch
“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way