John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur.
Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant Entrepreneur is much more of a spiritual why-to for entrepreneurs who are looking to shift their mindset and find meaning in their work and life.
Jantsch shares his experience of writing this new book and having to market the book (as a marketer) beyond the bounds of the industry he’s most closely tied to. While it certainly represented a risk, as he could have alienated his core tribe, Jantsch feels passionately about the link between your business life and your personal life and wanted to write the book he wishes he had to help guide his own entrepreneurial journey.
On this podcast, he talks about the process of writing and marketing the latest book, shares some insights into the world of public speaking (another side of his business), and talks about how he’s expanding into new product offerings within his core business this year.