Is email certification an answer

Is email certification an answer

Is email certification an answer

By John Jantsch

GoodmailMajor ISPs like AOL and Yahoo are doing what they can to make sure that their users don’t get spam. Of course they block a lot of legitimate email as well.

One solution that is growing in popularity is the idea of email certification. In other words, a system that could verify that you, the sender, are who you say you are, and that your email gets delivered and maybe even stand out in the inbox a little.

Goodmail Systems is working with ISPs to bring this kind of certification to marketers who meet strict standards for best email practices and low complaint rates. It’s kind of like a Good Housekeeping seal of approval for email.

    The following is a list of benefits reported by Goodmail

  • 100% deliverability
  • Images and links automatically enabled
  • Blue ribbon image next to your mail in the inbox

I won’t try to explain how it works, but it does involve an accreditation process to qualify. (Here’s a diagram of how it works.)

    And now for some further reading

  • SenderID – Microsoft’s e-mail authentication technology protocol
  • DomainKeys Identified Mail (DKIM) – provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.
  • Static IP vs Shared IP – Good (but technical) article on the technical aspects of sharing a mail server IP address – if you swim in a pond with lots of people you can’t really control what’s in the water.

Reporting this live from the Marketing Sherpa Email Summit


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