Is email certification an answer
Find a Consultant Become a Consultant

Is email certification an answer

Is email certification an answer

By John Jantsch

GoodmailMajor ISPs like AOL and Yahoo are doing what they can to make sure that their users don’t get spam. Of course they block a lot of legitimate email as well.

One solution that is growing in popularity is the idea of email certification. In other words, a system that could verify that you, the sender, are who you say you are, and that your email gets delivered and maybe even stand out in the inbox a little.

Goodmail Systems is working with ISPs to bring this kind of certification to marketers who meet strict standards for best email practices and low complaint rates. It’s kind of like a Good Housekeeping seal of approval for email.

    The following is a list of benefits reported by Goodmail

  • 100% deliverability
  • Images and links automatically enabled
  • Blue ribbon image next to your mail in the inbox

I won’t try to explain how it works, but it does involve an accreditation process to qualify. (Here’s a diagram of how it works.)

    And now for some further reading

  • SenderID – Microsoft’s e-mail authentication technology protocol
  • DomainKeys Identified Mail (DKIM) – provides a method for validating a domain name identity that is associated with a message through cryptographic authentication.
  • Static IP vs Shared IP – Good (but technical) article on the technical aspects of sharing a mail server IP address – if you swim in a pond with lots of people you can’t really control what’s in the water.

Reporting this live from the Marketing Sherpa Email Summit

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


5 Tools to Make Your Email Smarter, Faster, Better
I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. Email, like it or not, is the one tool that […]
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.