Is a Business Plan a Marketing Tool?

Is a Business Plan a Marketing Tool?

Is a Business Plan a Marketing Tool?

By John Jantsch

When used correctly, meaning not as a doorstop, a business plan can be a great marketing tool. Remeber, every business is a marketing business. Use a business plan to help clarify what your marketing must do in order to be considered successful. Just don’t use a business plan like most people do.

My guest on this week’s Duct Tape Marketing podcast show was Gwen Moran, freelance writer, Entrepreneur magazine contributor and co-author of The Complete Idiot’s Guide to Business Plans.

Small businesses seem to favor business planning or any kind of planning for that matter as a way to get a loan or convince someone why they should buy the business.

Moran and I discuss some simple ways to create and use a business plan as an ongoing tool to drive the business towards reaching goals. The Idiot’s guide format (although I dislike that name) presents business planning in a straightforward, non academic exercise way.

If your business plan consists of little more than a piece of paper that contains a description of the picture of your business in five years, I think you will derive some benefit. Pair your business goals with marketing goals, create a calendar that keeps you on task and make a list of weekly marketing actions steps.


To Niche, or Not to Niche in Your Business?
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I […]
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x