Inc Magazine on Low Budget Marketing
Inc. magazine has an article online today that explores the notion of Low Budget, High Impact marketing. The Duct Tape Marketing blog is used as an example of using a blog as a low budget, high impact marketing too.
From the article:
His own experience as a one-person shop is one example. Without any advertising, the Duct Tape Marketing weblog has given Jantsch national recognition, through word of mouth, awards, and press coverage. His visibility led to a contract for a book to be released this fall.