Ultimate Guide to Local Marketing from Duct Tape Marketing

Welcome to the Ultimate Guide to Local Marketing

Marketing your local business is different than marketing, say, a software service nationwide. There are mobile considerations, SEO considerations, content considerations, and local review sites that can make or break your local online marketing efforts. In this guide I break down the key elements and show you precisely how to take full advantage of each.


Full table of contents

Google My Business and citations

Google My Business is a crucial online, digital tool or service from Google that is available to local businesses or service area businesses. You have to have a business in a location to claim a profile for that location, but when you do, it does unlock some powerful tools.

AdWords paid local traffic

One of the most important ways to get found today as a local business is to show up - front and center - when someone whips out their phone and searches Google for a product or service near them.

Google AdWords, along with a focus on SEO, is how you can dominate your market for local search.

Local website optimization

While there is a growing percentage of web designers who understand how to design strategically, there are still many business owners who have the “make my site pretty” mentality. By not keeping SEO, content, strategy, user experience, website functionality, and design in mind, companies risk losing business opportunities.

Reviews and competitive analysis

Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase.

Backlinks on and offline

No matter what Google tries to do to devalue backlinks, they still remain an important factor in your ranking.

Getting high quality backlinks to your content is one of the more important factors in getting your content to rank. Buying links and acquiring links in shady ways is no way to go about this.

Want to find out how your local marketing efforts are performing?

We've developed a comprehensive audit process that allows us to take a deep look at your local marketing efforts including:

  • Your website structure and performance
  • Your local SEO efforts
  • Your content
  • Your online reputation
  • Your competitive landscape

Let us give you a baseline report on how you're doing that also includes a list of your highest priority elements to address and recommendations for how to improve every element of your local marketing.

Invest in this 3rd party review so you can know exactly what's working for you and what's not, so you can confidently take the best possible marketing steps today.

100% Money Back Guarantee

If after we deliver your audit and plan you don’t think you can use this information to dramatically improve your online marketing results, simply ask for a full refund.

Need a proven small business marketing speaker for your next workshop, conference or event?

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value
It's guest post day here at Duct Tape Marketing, and today's post is from Dan Kraus - Enjoy! Have you[...]
Local SEO for Lead Generation
Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it's never been[...]
Your Guide to – the NEW – Google Search Console
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should[...]
How to Help Your Local Business Get Found Online
Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO - it's dead, it's all tricks,[...]
Tips for Attracting Local Clients
Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I've[...]
8 Ways Local Businesses Can Get Started with Link Building
I work with clients and consultants all over the world, and a common theme I see is that many local[...]

Hello there - you have found the bottom of the page! John

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.