Generating Referrals Through BNI

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This week’s marketing podcast features an interview with Dr. Ivan Misner, PhD, founder of Business Network International (BNI)

BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter. There are BNI chapters in corner of the United States and a growing number of countries worldwide.

According to Misner, last year, members of BNI passed over two million referrals that generated over a billion dollars’ (U.S.) worth of business for the members!

You already know what a big fan I am of referrals. BNI just might be a good option for your referral marketing system.

Visit the BNI site to find a chapter near you.


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