Generating Referrals Through BNI
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Generating Referrals Through BNI

Generating Referrals Through BNI

By John Jantsch

This week’s marketing podcast features an interview with Dr. Ivan Misner, PhD, founder of Business Network International (BNI)

BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter. There are BNI chapters in corner of the United States and a growing number of countries worldwide.

According to Misner, last year, members of BNI passed over two million referrals that generated over a billion dollars’ (U.S.) worth of business for the members!

You already know what a big fan I am of referrals. BNI just might be a good option for your referral marketing system.

Visit the BNI site to find a chapter near you.

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