Generating Referrals Through BNI

Generating Referrals Through BNI

Generating Referrals Through BNI

By John Jantsch

This week’s marketing podcast features an interview with Dr. Ivan Misner, PhD, founder of Business Network International (BNI)

BNI is a business and professional networking organization that allows only one person per professional classification or specialty to join a chapter. There are BNI chapters in corner of the United States and a growing number of countries worldwide.

According to Misner, last year, members of BNI passed over two million referrals that generated over a billion dollars’ (U.S.) worth of business for the members!

You already know what a big fan I am of referrals. BNI just might be a good option for your referral marketing system.

Visit the BNI site to find a chapter near you.


How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

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