Creating localized keywords, internal links and Google Adwords campaigns is a great strategy if you are trying to win local searchers.
You know, the person that is looking for just the right remodeling contractor in their upscale suburb.
One strategy that I’ve employed is to sprinkle targeted suburb names in a visually pleasing, contextual way throughout your web copy. In other words, don’t just list all of the suburbs in your community and expect it to make a difference.
If you write a blog, occasionally mention a local neighborhood, in your internal links, add city names [kansas city pet food] as opposed to [pet food].
Lastly, if you use pay-per-click advertising, (and since you can choose local options for advertising you should!) create keyword lists to bid on that contain all of the zip codes, neighborhoods, suburbs and communities you want to attract visitors from.
Anyone who has created this type of list can tell you that the work is tedious, to say the least. Your eventual list may be 400-500 entries long. Here’s a free tool I stumbled across that automates a fair amount of the work of creating localized keyword lists. You just put in a zip code and determine how far out you want the search to go [how many mile radius], select some other features and presto you get a big fat list of keywords containing all of the localized info you could dream of (I found suburbs I didn’t even know existed.)
Now, many of these very specific keyword terms won’t get much traffic but, when they do, you will own the work and the traffic will be very targeted.
Check out the Free Local Keyword Tool