Email Marketing Still a Great Small Business Tool

Email Marketing Still a Great Small Business Tool

Email Marketing Still a Great Small Business Tool

By John Jantsch

Vertical ResponseHaving lots of channels and lots of ways for folks to receive relevant, education based content is a must.

While social media and other web based marketing tools are getting most of today’s hype, email marketing to a list of willing recipients is still a very powerful way to market.

Staying top of mind is often half the battle and a steady drip of information via email is a simple, effective and low-cost way to get this done.

There are many great options for tools to use in your email marketing, but today I would like to tell you a little about Vertical Response and a free trial of 500 emails available to Duct Tape readers. You can get your 500 email trial here.

I’ve use Vertical Response over the past few months to send my email newsletter and I can tell you that I really like the simple and very intuitive interface. When I did have a question or two, I found a real person on the phone that got me running right away. They also have a survey tool and recently added the ability to send snail-mail post cards to your list.

They have a nice selection of email templates and monthly pricing as low as $10 per month.


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
5 Ways To Make An Email Newsletter Your Best Sales Tool
No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x