Duct Tape Marketing Podcast Archive

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Creating a Winning SEO Strategy
Marketing Podcast with Brian Dean Podcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Brian Dean. He is an SEO expert and the founder of Backlinko. Dean started five internet businesses early in his career, but he didn’t experience success until 2012. He now uses Backlinko to teach other business owners the lessons […]
The Secrets to Impactful Speaking
Marketing Podcast with Allison Shapira Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with founder and CEO of Global Public Speaking, Allison Shapira. As a former opera singer, Shapira brings a unique perspective to public speaking. She helps business owners harness their voice as an instrument to most effectively communicate […]
Creating Customers Who Are Loyal for Life
Marketing Podcast with Sandy Rogers Podcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty. He is also the co-author of […]
Getting Salespeople and Prospects on the Same Side
Marketing Podcast with Ian Altman Podcast Transcript On today’s episode of the Duct Tape Marketing podcast, I visit with B2B strategic consultant and sales expert Ian Altman. Altman created, built, and sold his own business-services and technology companies over two decades. Since then, he’s turned his attention to researching how customers make decisions. His revolutionary […]
How to Become a Digital Minimalist
Marketing Podcast with Cal Newport Podcast Transcript Today on the Duct Tape Marketing Podcast I chat with computer scientist Cal Newport. He is a professor at Georgetown University and the author of several books including his latest, Digital Minimalism: Choosing a Focused Life in a Noisy World. The common thread in all his writing and […]
Why All Business Owners Should Become Authors
Marketing Podcast with Dan Janal Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is author, speaker, and book coach Dan Janal. He is an expert in internet marketing and publicity, and wrote one of the first books on the subject more than 25 years ago. He has written 13 best-selling books over the […]

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If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

How to Give a Great Business Presentation
Marketing Podcast with Michael Port Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author, professional speaker, and entrepreneur Michael Port. Port is the co-founder and CEO of Heroic Public Speaking, where he trains entrepreneurs, professional and aspiring speakers, and executives on how to give a compelling speech that changes hearts and […]
Everything You Need to Know About Podcasting
Marketing Podcast with John Lee Dumas Podcast Transcript Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation […]
How Reducing Friction Increases Revenue
Marketing Podcast with Roger Dooley Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune […]
How to Turn Your Product Idea Into a Business
Marketing Podcast with Jules Pieri Podcast Transcript Today’s podcast guest is Jules Pieri. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Through The Grommet, Pieri has helped makers to launch their companies. Along the way, […]