Staying True to Your Core While Growing Your Business [Podcast]

Staying True to Your Core While Growing Your Business

Staying True to Your Core While Growing Your Business

By John Jantsch

Marketing Podcast with Yaniv Masjedi
Podcast Transcript

Yaniv Masjedi headshotToday on the Duct Tape Marketing Podcast, I sit down with Yaniv Masjedi, CMO of Nextiva.

Nextiva is a cloud communications company based in Scottsdale, Arizona, and Masjedi has been a part of the team since the company was founded in 2008.

In today’s episode, he talks about Nextiva’s business model, how they’ve grown the business over the years, and how—through the growth—they’ve managed to stay true to their core business and their company values.

Questions I ask Yaniv Masjedi:

  • What’s the elevator pitch for your company, Nextiva?
  • As your business has grown, what have you been able to retain from that original entrepreneurial spirit?
  • How do you structure your marketing team right now?

What you’ll learn if you give a listen:

  • Why Nextiva chose not to seek out venture funding, and how Masjedi feels it’s benefited the company.
  • How to balance expansion with staying true to your core offerings.
  • Masjedi’s favorite tool for finding focus within your individual projects and team’s work.

Key takeaways from the episode and more about Yaniv Masjedi:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Ahrefs.

Whether you work for a big brand, run your own small business, or do freelance work—it doesn’t matter—getting traffic to your website is hard. Ahrefs is the all-in-one SEO toolset that makes it easy.

Ahrefs’ tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies.

They have a 7-day trial for only $7; head over to ahrefs.com to sign up.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Update Your Website Policy When Laws Change
Apple Podcasts | Android | RSSMarketing Podcast with Donata Kalnenaite In this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon. Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certified information privacy professional. She often […]
Podcast
How to Use PR to Build Credibility for Your Business
Apple Podcasts | Android | RSSMarketing Podcast with Gloria Chou In this episode of the Duct Tape Marketing Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR. Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system