Staying True to Your Core While Growing Your Business [Podcast]

Staying True to Your Core While Growing Your Business

Staying True to Your Core While Growing Your Business

By John Jantsch

Marketing Podcast with Yaniv Masjedi
Podcast Transcript

Yaniv Masjedi headshotToday on the Duct Tape Marketing Podcast, I sit down with Yaniv Masjedi, CMO of Nextiva.

Nextiva is a cloud communications company based in Scottsdale, Arizona, and Masjedi has been a part of the team since the company was founded in 2008.

On today’s episode, he talks about Nextiva’s business model, how they’ve grown the business over the years, and how—through the growth—they’ve managed to stay true to their core business and their company values.

Questions I ask Yaniv Masjedi:

  • What’s the elevator pitch for your company, Nextiva?
  • As your business has grown, what have you been able to retain from that original entrepreneurial spirit?
  • How do you structure your marketing team right now?

What you’ll learn if you give a listen:

  • Why Nextiva chose not to seek out venture funding, and how Masjedi feels it’s benefited the company.
  • How to balance expansion with staying true to your core offerings.
  • Masjedi’s favorite tool for finding focus within your individual projects and team’s work.

Key takeaways from the episode and more about Yaniv Masjedi:

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