Client Background
Kitchen Design Concepts (KDC) is a premier design-build remodeling firm based in Dallas, Texas. Since 2004, they've delivered luxury kitchen, bathroom, and whole-home renovations for discerning homeowners. Known for exceptional craftsmanship and an elevated design aesthetic, KDC builds spaces that are as functional as they are timeless.
Client Profile
Business Name: Kitchen Design Concepts
Industry: Home Remodeling
Location: Dallas, TX
Website: https://kitchendesignconcepts.com/
LinkedIn: Kitchen Design Concepts
The Challenge
By May 2023, KDC had a stellar portfolio and strong word-of-mouth referrals, but their digital presence didn’t reflect their quality or growth ambitions.
Their problems included:
An underperforming website not aligned with modern SEO or CRO practices
Under-leveraged content and inconsistent social media engagement
With goals to attract more high-end clients and scale efficiently, KDC needed a comprehensive, strategic approach to marketing that aligned every digital touchpoint with their brand.
The Solution
Duct Tape Marketing partnered with Kitchen Design Concepts for a multiple-week Strategy First process, which encompassed:
Then, we transitioned to full-service execution:
Website Strategy & Redesign
We launched a visually striking and high-performing website in August 2024, built with SEO-driven architecture, improved user experience, and clear conversion paths.
Brand Messaging Refresh
We refined KDC’s voice and messaging to reflect the sophistication of their work and appeal to high-end homeowners.
Multi-Channel Content Creation
We consistently produced strategic blog content, email newsletters, and social media posts tailored to each stage of the buyer journey.
Paid Media and SEO Execution
We overhauled Google Ads campaigns, introduced conversion tracking, and implemented an integrated SEO strategy to boost long-term visibility.
Ongoing Social Media Management
We revived Facebook and Instagram engagement by aligning visuals, copy, and cadence with their ideal audience.
The Results
Since implementing this unified marketing approach, Kitchen Design Concepts has seen transformational growth across every major digital channel:
- Website sessions doubled, with a 70% increase in conversions
- Facebook engagement grew 5x, and Instagram saw a 44% lift
- Google Ads conversions rose 30%, while cost per conversion dropped 23%
- Ad-driven phone calls increased by 80%, improving lead quality
- Google Business and organic impressions jumped 1600%, thanks to SEO
Client Feedback
"We have engaged Duct Tape Marketing on retainer for several years.
The key services they have provided include:
Initial marketing and advertising assessment, competitor analysis, persona development, 5 year strategy, digital and print, and execution of ongoing monthly digital and other tasks.
We continue to engage them because their work (strategy, tactics and daily tasks) has resulted in real / tangible benefits for our company. For example, substantial increases in our Google Ads placement and conversions. And, decreases in cost per conversion, as an example.
Bottom line, highly recommend them.”
Conclusion
Kitchen Design Concepts came to us with a strong reputation but a fragmented marketing foundation. Through a comprehensive strategy and hands-on execution, we helped them turn their digital presence into a high-performing asset. The result was measurable growth across traffic, engagement, and conversions.
Their success proves that even the most established remodeling firms can reach new levels of growth with the right marketing systems in place.
If your business is ready for the same kind of transformation, we are ready to help you get there.