Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success

By John Jantsch

Marketing Podcast with Michael E. Gerber

As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.

So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product?

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of  The E-Myth series of books, including Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!. He and I talk about scaling your business and why every company should be built as a product to sell.

Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing.

He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.

Questions I ask Michael E. Gerber:

  • How should long-running businesses react to the changes going on around them?
  • Should everyone today start a business?
  • What is the founder’s job?

What you’ll learn if you give a listen:

  • Why you need to change your mindset when it comes to business
  • How to grow beyond the “Company of One”
  • Why the Storyteller is crucial for scaling your business

To learn more about Michael E. Gerber, click here. To buy Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!