Shifting Your Mindset for Business Success
Find a Consultant Become a Consultant

Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success

By John Jantsch

Marketing Podcast with Michael E. Gerber

As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so.

So, what if, instead of looking at getting better at what your business does, you began to think about the business itself as your product?

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael E. Gerber. Gerber is the author of  The E-Myth series of books, including Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!. He and I talk about scaling your business and why every company should be built as a product to sell.

Gerber was very instrumental in shaping my thoughts and point of view around small business, and he ultimately contributed the foreword to my first book Duct Tape Marketing.

He is a true legend of entrepreneurship. Named by Inc. Magazine as the “World’s #1 Small Business Guru,” Gerber has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years.

Questions I ask Michael E. Gerber:

  • How should long-running businesses react to the changes going on around them?
  • Should everyone today start a business?
  • What is the founder’s job?

What you’ll learn if you give a listen:

  • Why you need to change your mindset when it comes to business
  • How to grow beyond the “Company of One”
  • Why the Storyteller is crucial for scaling your business

To learn more about Michael E. Gerber, click here. To buy Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]
How To Grow Your Business Like A Weed
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.