YouTube Adds More Interaction to Videos With Cards

YouTube Adds More Interaction to Videos With Cards

YouTube Adds More Interaction to Videos With Cards

By John Jantsch

Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction.

Think of cards as ways to add information to another piece of information. For example, Twitter Cards allow you to add a video to a tweet and WordPress supports plugins that allow you to add cards to widgets and sidebars so that information supporting other information comes to life.

YouTube Cards

With YouTube’s version of cards, you can embed a call to action that urges the viewer to click for more info. It’s kind of annotations, but in my opinion a lot more engaging. You can create card types for merchandise, fundraising, video, playlist, associated website and fan funding.

Adding YouTube Cards

To add cards to your video open the video and click on the i circle icon and choose to add a type of card at the appropriate place in the video.

For merchandise, an author might use a book trailer and have a card pointing to the book’s website. A video, playlist of associated website might allow you to create a series of videos and prompt the viewer to watch the next in the series or check out a course sales page. (To point your card to a website the site must be associated with the YouTube account via advanced channel settings. My guess is this a good thing from a Google SEO world anyway.)

There are other tools that allow you to add overlays and other calls to action but native YouTube features just seem to make sense to me.

In the example, above I’ve linked a series of educational videos to a course they are drawn from but also linked them together so a viewer would go through the entire series much like a playlist. You can check out an example of YouTube cards in action here

You can check out the help topics on Google Cards here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


5 Tools to Make Your Email Smarter, Faster, Better
I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. Email, like it or not, is the one tool that […]
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866