Roundup of articles on writing for business

Writing for Marketing and Business – a collection of posts on a theme

How to Make Content the Voice of Strategy
I talk about marketing strategy a lot. It is for me the most important element when it comes to building a long-term, sustainable marketing system. Your strategy informs every marketing decision. It must be considered when you decide what products you will offer, how you will serve your customers, what your packaging looks like, what […]
How to Make Strategy More Than a Nice Idea
Few things are more confusing to business owners and marketers than the idea of marketing strategy. I think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things. […]

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