Would You Like Some Insurance With That Power Tool?

Would You Like Some Insurance With That Power Tool?

Would You Like Some Insurance With That Power Tool?

By John Jantsch

In what I see as another sign of major corporate player trying out innovative ways to add value to the relationship they provide with small business clients, Home Depot recently launched The Home Depot Business ToolBox.

The service is aimed squarely at the small contractor, but any business can become a member. As a member you are eligible for negotiated discounts on a wide range of products and services from folks like Office Max, Sprint, Dell and HP. In addition, members can tap into savings on things such as insurance, payroll processing, credit card processing and shipping.

The big item I suspect will be insurance. Members can apply for a product called BenefitProtect and enroll in a group health insurance and benefit program. This could be a real money saver for the typical small business.

Best of all I believe this program may allow Home Depot to capture the loyalty of one of its most important markets. This type of community building is a powerful way to lock out the competition.


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x