Would Anyone Care If Your Business Disappeared? – Duct Tape Marketing

Would Anyone Care If Your Business Disappeared?

Would Anyone Care If Your Business Disappeared?

By John Jantsch

Marketing podcast with John Mackey

The title of this blog post is the gut wrenching, eye-opening question that every business must consider if they are to make a difference.

empty seats

photo credit: phill.d via photopin cc

I’ve found over the years that most business owners are motivated by the fact that they can make a difference with their business. It may not always start that way, but over time, and through conscious consideration, a higher purpose often evolves.

But how do you bring that higher purpose to the entire organization? How do you make it the focus of why you do what you do?

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Mackey, founder and CEO of Whole Foods Market and author of Conscious Capitalism: Liberating the Heroic Spirit of Business

In our interview Mackey shares his most important idea about purpose. “First off, business is not zero sum game – it creates values when everyone wins – all stakeholders – customers, employees, suppliers, investors,  and the community at large.”

So, how do you find purpose in your business?

Do a purpose search.

Bring some small group of all of your stakeholders together and let them tell you – Why the world needs your business or the difference you are currently making. This could be an incredibly powerful set of meetings and it just might inspire a totally new and motivating direction for your entire organization.

In his book Mackey’s cites dozens of examples of companies that are doing well by doing good and outlines a plan for finding purpose, developing conscious leadership, creating systems intelligence and building community based on mutual benefit.

Purpose is, in my opinion, the most potent value proposition you can create. It’s how you make a difference and differentiate in the same breath.


Podcast
Growing Your Business with Chat Bots
Marketing Podcast with Andrew Warner Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today. Warner was one […]
Podcast
Important Changes to the Google My Business Tool
Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x