Why We Really Buy

Why We Really Buy

Why We Really Buy

By John Jantsch

shopping

Marketing podcast with Martin Lindstrom (Click to listen, right click and Save As to download – subscribe now via iTunes

Project Buyology was a fascinating research project conducted by Martin Lindstrom that used brain scans to better understand what really motivates someone to buy a product or get excited about a brand. The research was conducted at a cost of around $7 million, but you can learn a great deal about the results of the study in Martin’s book Buyology.

Martin is a great interview and was named a 2009 Time Magazine Top 100 Most Influential Individual.

It’s easy to assume that this kind of research is something that’s only applicable to big brands, but you’ll discover in this interview and book that there are some very practical and applicable ideas for the smallest of business marketers here.

Martin’s science of research has been called Neuro Marketing and relies heavily on the brain and marketing tactics such as Semantic Markers to help drive brand adoption.

    A couple highpoints:

  • Do something that slaps people in the chin
  • Use the senses – add music to your web site
  • Make your business card truly impactful
  • How to use mirror neurons to create positive feelings
  • The parallel between religion and branding
  • Brands needs a strong and vocal enemy

Podcast
The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
Podcast
A Quick and Effective Approach to Facebook Advertising
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 billion monthly actives, with almost 1.5 billion using it every day. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x