Why We Really Buy

Why We Really Buy

Why We Really Buy

By John Jantsch


Marketing podcast with Martin Lindstrom (Click to listen, right click and Save As to download – subscribe now via iTunes

Project Buyology was a fascinating research project conducted by Martin Lindstrom that used brain scans to better understand what really motivates someone to buy a product or get excited about a brand. The research was conducted at a cost of around $7 million, but you can learn a great deal about the results of the study in Martin’s book Buyology.

Martin is a great interview and was named a 2009 Time Magazine Top 100 Most Influential Individual.

It’s easy to assume that this kind of research is something that’s only applicable to big brands, but you’ll discover in this interview and book that there are some very practical and applicable ideas for the smallest of business marketers here.

Martin’s science of research has been called Neuro Marketing and relies heavily on the brain and marketing tactics such as Semantic Markers to help drive brand adoption.

    A couple highpoints:

  • Do something that slaps people in the chin
  • Use the senses – add music to your web site
  • Make your business card truly impactful
  • How to use mirror neurons to create positive feelings
  • The parallel between religion and branding
  • Brands needs a strong and vocal enemy

Why Being a Podcast Guest Is Your Secret SEO Weapon
We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest […]
Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!