Who Should Review Your Business Plan?

Who Should Review Your Business Plan?

Who Should Review Your Business Plan?

By John Jantsch

I’m a big beleiver in business plans – not the text book thing, the simple working, changing, living, breathing thing. Every business should use one (note I said use not have.)

There are lots of web sites, software programs and books out there that can help you create a business plan. The funny thing is that while most of these sources tell you that you should have a banker, accountant and lawyer review your plan – few suggest working with a marketer to do so.

Please, find a marketing professional you can trust and make sure they participate in the creation of your business plan, because no matter what your projections say – you won’t get far unless the most significant portion of your business plan, the marketing plan, is based in reality.

I’m really tired of the worn out expression that claims 90% of small business fail in the first 5 years because it’s just not true – but 90% of all business fail to meet or exceed the vision the owner of those businesses created, in whatever form of business planning they participated in, because few understand that marketing is the most important part of the plan.


Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x