As Facebook Pages become a standard business and branding tool marketers are getting much more sophisticated with how they present their information on Facebook.
One element that I don’t see much movement in though is the typical About Us kind of page that we’ve all grown familiar with on most Websites. (You should probably check out – How to Turn Your About Us Page a Social Beast – to see what I mean by a typical About Us page)
Facebook offers up the standard Info tab, but I have to say, there’s not much to it and you can’t really tailor the information for impact or sharing.
SocialBios, a service that allows you to create About Us pages that make it easy for people to cross reference all of your social connections, just added a Facebook About Us page feature that offers some interesting functionality.
Once you have a SocialBios account you simply click on the For Facebook tab and allow the app access to your Facebook Page. Then you go to the SocialBios app and install it just like any other app.
Once the app is installed you should see an About Us tab (you may have to click see more). You can move the tab up a few notches so that it more prominent if you like.
The thing I love about the SocialBios tab is that now someone can click on your About Us page and not only see common Facebook connections, but also Twitter, LinkedIn and Foursquare. If you like you can put your entire staff on the page and people can better understand who you know that they know – an increasingly important part of the trust building equation. (You can see my Facebook About Us Page here)