What's your big eyed eel?
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What's your big eyed eel?

What's your big eyed eel?

By John Jantsch

Big companies thrive on big ideas – or at least they should.

Big IdealSmall businesses, the ones that thrive, tap something else all together. I’ve hung out a bunch over the last few weeks with some really smart, passionate, vibrant and nutty small business owners and they are a different breed.

Sometimes I don’t know how to describe it, I especially struggle describing it to the corner office, large cubicle types, but I think it has something to do with hatching very personal ideals. Small business owners run on ideas fused with constant innovation and caring – ideals.

It’s simply enough to have a vision, a picture, sort of faint and opaque, and then just run like hell. That’s the big eyed eel. And man, that has a special energy that’s just hard to put into words, but you know it when you see it. It’s really scary too, but I find that successful entrepreneurs aren’t fearless, far from it, they simply choose to use fear for what it is – motivation.

So, here’s some sharing – I don’t have the answer, but I’ve witnessed the question and that’s my big eyed eel – increasing numbers of small business owners are desperate for practical solutions to marketing their businesses and I think DTM gives that to them in various ways. I believe that’s a worthy mark and filter for my doing good business in this world. That’s the ideal behind it all.

Please, tell me, what drives you, your business, what’s your big eyed eel?

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