What's your big eyed eel?

What's your big eyed eel?

What's your big eyed eel?

By John Jantsch

Big companies thrive on big ideas – or at least they should.

Big IdealSmall businesses, the ones that thrive, tap something else all together. I’ve hung out a bunch over the last few weeks with some really smart, passionate, vibrant and nutty small business owners and they are a different breed.

Sometimes I don’t know how to describe it, I especially struggle describing it to the corner office, large cubicle types, but I think it has something to do with hatching very personal ideals. Small business owners run on ideas fused with constant innovation and caring – ideals.

It’s simply enough to have a vision, a picture, sort of faint and opaque, and then just run like hell. That’s the big eyed eel. And man, that has a special energy that’s just hard to put into words, but you know it when you see it. It’s really scary too, but I find that successful entrepreneurs aren’t fearless, far from it, they simply choose to use fear for what it is – motivation.

So, here’s some sharing – I don’t have the answer, but I’ve witnessed the question and that’s my big eyed eel – increasing numbers of small business owners are desperate for practical solutions to marketing their businesses and I think DTM gives that to them in various ways. I believe that’s a worthy mark and filter for my doing good business in this world. That’s the ideal behind it all.

Please, tell me, what drives you, your business, what’s your big eyed eel?


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
10 Things to Consider About Your Website in 2019
Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’s meeting your goals. The first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x